By Chelangat Caren,
Style in the Everyday: How Fashion and Beauty Are Being Redefined
Fashion no longer lives only on glossy runways or behind boutique windows. Today, it is found in everyday spaces — on morning commutes, in offices, at weekend markets and family gatherings. Style has become less about perfection and more about expression, comfort and
confidence.
Across cities and towns, people are embracing fashion that works for their lives. Clean lines, relaxed fits and versatile pieces now take
precedence over trends that look good only in photographs. A single outfit is expected to move easily from work to social spaces, reflecting a
shift toward practicality without sacrificing personal flair.
Beauty, too, is undergoing a quiet transformation. The heavy, layered looks that once dominated social media are giving way to softer, more
natural aesthetics. Skincare has taken centre stage, with many opting for routines that focus on health rather than concealment. Glowing skin, neatly groomed brows and subtle makeup have become everyday staples.
This shift is also changing how people shop. There is growing interest in locally made clothing, handmade accessories and natural beauty
products. Consumers are asking more questions — about where fabrics come from, how products are made and who benefits from their
purchase. Supporting small designers and artisans is no longer just a trend; it is a statement.
Sustainability has become part of the fashion conversation. Shoppers are choosing quality over quantity, repairing old favourites and
reworking classic pieces instead of constantly buying new ones. Thrift shopping and clothing swaps have gained popularity, offering both
affordability and creativity. In this space, style is less about excess and more about intention.
Beauty standards are also expanding. There is greater acceptance of diverse body types, skin tones and hair textures. More people are
celebrating their natural hair, experimenting with protective styles or wearing it simply as it grows. Beauty is increasingly defined by
individuality rather than conformity.
Social media continues to influence fashion and beauty, but its role has evolved. Instead of dictating trends, it now acts as a showcase for
personal style. Ordinary people — not just models and influencers — are shaping what is considered fashionable, proving that style does not
require a large budget or a famous name.
Ultimately, fashion and beauty have become tools of self-expression rather than rules to follow. They reflect how people see themselves and
how they want to move through the world. In embracing comfort, authenticity and creativity, everyday style is proving that looking good is
not about impressing others — it is about feeling at home in your own skin.