By Talia Chege,
Bullying is becoming normal in Kenya, especially on social media. Insults, rumours, and mocking posts are shared daily, often for likes or laughs. Many people see it as harmless fun, but the reality is far more serious. This culture makes it easy to ignore the harm it causes.
Social media makes bullying worse. People can hide behind screens, post cruel messages, and join online mobs. The victims often feel powerless. Even young children and teenagers are exposed, and once something is online, it can follow someone forever. This constant exposure can make victims feel trapped and unsafe.
Bullying has serious consequences. Victims often suffer from anxiety, depression, and low self-esteem. Some withdraw from school, work, or social activities. In extreme cases, bullying can lead to self-harm or suicide. It also affects performance, relationships, and long-term confidence. The damage is not always visible, but it is real.
The people doing the bullying are also affected. Normalizing cruelty creates a culture of aggression and disrespect. It teaches that hurting others is acceptable if it gains attention. Over time, this behaviour can harm friendships, families, and even future workplaces.
Kenya needs to take bullying seriously. Schools, parents, and communities must teach respect and empathy. Social media platforms should act against harassment, and laws should protect victims. Reporting and support systems should be easy to access, and campaigns should show that online cruelty has real consequences.
Bullying may seem normal to some, but it is not harmless. Every insult, post, or joke that hurts someone leaves lasting marks. Stopping the cycle requires awareness, care, and action. A safer, kinder Kenya is possible if we choose to treat people with respect, both online and offline.