By Joe Aura, Aurajoe6@gmail.com
Kenya will host the 2025 Safari Rally, a key FIA World Rally Championship (WRC) event, from March 20-23 in Nairobi and Naivasha.
The Safari Rally, a historic automobile event, began in 1953 to celebrate Queen Elizabeth II’s coronation. Once a staple of the WRC from 1973 to 2002, it made a triumphant return in 2021, sparking massive local and international interest. Known for its challenging terrains and unique cultural atmosphere, the Safari Rally has grown into a phenomenon that attracts car racing enthusiasts, “Subaru boys,” and fans from around the world.
Over the years, the event has not only showcased the prowess of rally athletes but also embedded itself into Kenyan culture. Its influence extends to video games and the rise of car-themed parties featuring vibrant music, delectable food, and flowing drinks. Fans celebrate with unparalleled passion, turning the event into more than just a motorsport competition.
The 2025 edition promises even more excitement. Scheduled to run from Nairobi to Naivasha, it will feature new, thrilling stages designed to test both drivers and vehicles. According to WRC Safari Rally CEO Phineas Kimathi, this year’s rally will prioritize cost-effectiveness and eco-friendliness while maintaining its hallmark adventurous spirit. “We aim to showcase Kenya’s beauty while aligning with global sustainability goals,” Kimathi said.
The Kenyan government has reaffirmed its commitment to keeping the Safari Rally in the WRC series beyond 2026. This move underscores the event’s significance to Kenya’s economy and its role in promoting the country’s tourism potential.
Fans can look forward to a captivating showcase of speed, strategy, and resilience as top rally drivers from across the globe tackle Kenya’s rugged terrains. Beyond the action, the rally offers a festive atmosphere complete with local cuisines, entertainment, and breathtaking views of the Rift Valley.
As preparations ramp up, the Safari Rally continues to cement its place as one of Kenya’s largest and most anticipated events, drawing global attention to the nation’s motorsport legacy. This year’s edition promises more thrills, cultural celebrations, and unforgettable memories for motorsport fans and casual spectators alike.
Reference List:
• Safari Rally Official Website
• Nation: Exciting Stages Await in 2025 Safari Rally