Luxury interior design company Fine Urban Interiors has partnered with the office of the Nairobi Campus Secretary to offer a creative workshop for students.
The workshop aims to help students who are interested to learn more about the fields of content creation, digital marketing and real estate. Fine urban interiors are a construction company which majorly focuses on high end constructions with them specializing mostly in interior designs. The company has perfected the art of digital marketing and have managed to accumulate a huge following online. Currently their YouTube channel boasts of 91,200 subscribers with more than eight million total views.
While announcing the partnership on Monday, Daystar University Nairobi Campus Secretary Newton Kamuyu acknowledged that the design company are the perfect partner for the workshop due to their digital marketing and content creation prowess.
“Fine urban interiors have mastered the art of digital marketing, which has enabled them to amass a huge following online which in turn makes them a perfect partner to assist us in equipping our students with these skills which are ever more important in this modern world,” he said.
Newton Kamuyu
He went on to encourage students to enroll for the workshop which will be taking place this semester. “I really hope that many students will come and participate in order to learn about the content creation space. It is not everyday that you see a construction company manage to achieve the same level of digital success that fine urban has managed and I believe there is a lot to learn. During the workshop you can also learn more about the Kenyan real estate market as well as how to make luxury lifestyle content.” Apart from the workshop, the company will also be offering some slots for students to appear as casts in their real estate videos.
Uptake in luxury lifestyle content
In recent times there has been a serious uptake in luxury living content on Kenyan social media. The uptake has seen content creators who made different kinds of content toss their hats into the ring of luxury lifestyle content. A prime example is Seth Gor whose claim to fame was his comedic skits but in recent times has switched his focus to the lifestyle and fashion segment which seems to be very popular due to its able to attract advertisers and partners. This ability to rake in advertising money as well as collaborating with desirable brands has left many youths desiring to become content creators or as they are more commonly referred to as Influencers. It is in this niche that Fine Urban Interiors has managed to be successful as they showcase properties which they have managed to spruce up into spaces of luxury living.
The company also tends to work with influencers and celebrities who are known for luxury lifestyle such as Ugandan celebrity Zari Hassan and Sheila Mwanyiga among others.
The real estate content segment has also had a huge bump in popularity In the Kenyan space in recent times as Kenyans now desire to see homes that are in their neck of the woods as opposed to those far away in Beverly Hills.